In order to reduce the complexity of designing and building computers, nearly all of these are made to execute relatively simple commands (but do so very quickly). A program for a computer must be built by combining these very simple commands into a program in what is called machine language. Since this is a tedious and errorprone...

Principles of Internet Marketing: New Tools and Methods for Web Developers will help you understand the “why” behind the “how” of Web site development. Th is book will help you see sites not from the developer’s perspective, but rather from the marketer’s point of view. It will teach you about the...

Featuring the contributions of prominent researchers from academia and industry,...

As we progress into the second decade of the 21st century, it’s becoming increasingly obvious how the computers of the previous 30 years have begun to look not just old but archaic. The massive CRT monitors of the 1980s and 1990s have given way to pencil-thin displays of the 2000s. The...

Information technologies impact every aspect of accounting, including financial reporting, managerial accounting, auditing, and tax. The nature of the work done by accountants continues to evolve as these technologies advance. For example, less than 30 years ago, accountants could have spent much of their day footing ledgers and making...

Think of all the popular data visualization works out there—the ones that you always hear in lectures or read about in blogs, and the ones that popped into your head as you were reading this sentence. What do they all have in common? They all tell an interesting story. Maybe the story was to convince you of something. Maybe it was to...

...

A glaring gap has existed in the market for a resource that offers a comprehensive, actionable design patterns and design strategies for ecommerce search—but no longer. With this invaluable book, user experience designer and user...

A major thrust of computer science is the design, analysis, implementation, and scicntific evaluation of algorithms to solve critical problems. In addition, new challenges are being offered to computer scientists in the field of computational science and engineering, which includes challenging problems in computational biology,...

This book presents a wide-spectrum illustration of what research in Information Retrieval has produced or will produce in the next years. The book content includes chapters on Aggregated Search, Digital Advertising, Digital Libraries, Discovery of Spam and Opinions in the Web, Evaluation, Information Retrieval in Context, Multimedia...

Our goal in developing the New Perspectives Series was to create books that give students the software concepts...