Since the late 1990s, Internet marketing has taken off as a dynamic marketing channel because of its accuracy and how easily you can track traffic. The Internet has come a long way in a short time: As it grew, finding the sites you were looking for with a directory became impossible. Search engines appeared as the way forward, offering a way...

Real selling is about understanding customers’ goals and helping them to buy, not topping off a template presentation with a pushy attitude. So...

This book provides a general introduction to Bayesian networks,...

Snow Leopard moves faster and roars louder than its predecessor, and this comprehensive guide shows you all the ways to get the most out of this powerful new cat. Explore everything from its muscular handling of applications and streaming media to its new, game-changing support...