Hoffman and Bateson's SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES examines the use of services marketing as a competitive tool from a uniquely broad perspective. The book explores services marketing not only as an essential focus for service firms, but also as a source of competitive advantage for companies that market tangible...

Welcome to the Photoshop CS6 Bible, the latest edition of the bestselling reference guide on Photoshop in publishing history. Now in its 18th year, the Photoshop Bible is the longest continuously published title on Adobe Photoshop. With numerous U.S. editions, dozens of localized translations around the globe, and hundreds of thousands of...

Every day we interact with thousands of consumer products. We not only expect them to perform their functions safely, reliably, and efficiently, but also to do it so seamlessly that we don’t even think about it. However, with the many factors involved in consumer product design, from the application of human factors and ergonomics...

The field of intellectual property (typically referred to as IP) is one that continues its rapid growth. Just a few years ago, individuals who identifi ed themselves as practitioners in the fi eld of intellectual property were met with blank stares. Now IP professionals are in constant demand, and it is a rare issue of any legal newspaper...

Information technology auditing and Sarbanes-Oxley compliance have several overlapping characteristics. They both require ethical accounting practices, focused auditing activities, a functioning system of internal control, and a close watch by the board’s audit committee and CEO. Written as a contribution to the accounting and auditing...

Who couldn't use a little extra help these days? Answers, information, reminders, and all sorts of additional help are only a verbal query away with Siri, the artificial intelligence personal assistant. Siri made her debut with the iPhone 4 and...