EXPLORING MARKETING RESEARCH deals with the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. The text focuses on students as managers, not practitioners, of marketing research. Students learn about traditional types of marketing research, such as designing...

Thoroughly revised and updated, MARKETING STRATEGY, 5e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and--for the first time--photographs, the fifth edition delivers a practical, straightforward approach to analyzing, planning, and...

Information security is a rapidly evolving field. As businesses and consumers become increasingly dependent on complex multinational information systems, it is more imperative than ever to protect the confidentiality and integrity of data....

This is a survey on elliptic boundary value problems on varying domains and tools needed for that. Such problems arise in numerical analysis, in shape optimisation  problems and in the investigation of the solution structure of nonlinear elliptic equations. The methods are also useful to obtain certain results for equations on non-smooth...

Firmly established as the leading text in the field, this new edition of Comparative International Accounting has been fundamentally updated to reflect the changes that are occurring in financial accounting and reporting as a result of the introduction of IFRS. Comparative International Accounting takes a comprehensive look at the...

Discover true innovation in management today - within the pages and throughout the technology-driven package accompanying the latest edition of this market-leading text. Respected author Richard Daft helps you build better managers for today and tomorrow with the latest managerial theories based on established research, engaging contemporary...

Corporate Financial Accounting and Reporting is a comprehensive accounting textbook directed at those using financial reports. Its aim is to help current and future managers gain a thorough understanding of companies' published reports and is unique in the fact that it covers all three years of a traditional financial accounting course....

The accounting department is a cost center. It does not directly generate revenues, but, rather, provides a fi xed set of services to the rest of the company, and is asked to do so at the lowest possible cost. Consequently, the accounting staff is called on to process transactions, write reports, create new processes, or investigate old...