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| | Principles of Marketing (14th Edition)
Learn how to create value and gain loyal customers.
Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create... | | An Introduction to Linear Programming and Game Theory
Praise for the Second Edition:
"This is quite a well-done book: very tightly organized, better-than-average exposition, and numerous examples, illustrations, and applications."
—Mathematical Reviews of the American Mathematical Society
An Introduction to Linear Programming and... |
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