The original edition of The Disney Way was awarded a coveted “Best Business Book of the Year” by Fortune magazine. The world's foremost experts on Disney, Bill Capodagli and Lynn Jackson revealed Walt's secret success formula...

Learn how you can use the revolutionary five-step marketing process that helped Microsoft, NBC Universal, and IBM achieve double-digit increases in sales.

"When HP uses the Voice of the Customer methodology, our marketing campaign results improve dramatically: response rates improve 3X to 10x, sales...

The first textbook of its kind, Quantitative Corpus Linguistics with R demonstrates how to use the open source programming language R for corpus linguistic analyses. Computational and corpus linguists doing corpus work will find that R provides an enormous range of functions that currently require several programs to...

Just as the previous generation was raised in front of televisions, adolescents at the turn of the 21st century are being raised in an internet-enabled world where blogs, social networking, and instant messaging are competing with face-to-face and telephone communication as the dominant means through which personal interaction takes place....

“[The High-Velocity Edge] contains ideas that form the basis for structured continuous learning and improvement in every aspect of our lives. While this book is tailored to business leaders, it should be read by high school seniors,...

Network synchronization plays a...

Aptana Studio 3 is a powerful web development IDE based on the Eclipse platform and provides many innovative technologies and features for developing effective, modern hi-standard web-applications. Aptana has been around since 2008 and it provides language support for HTML, CSS, JavaScript, Ruby, Rails, PHP, Python, and many others by using...

The rise of Google as the dominant Internet search provider reflects a generationally-inflected notion that everything that matters is now on the Web, and should, in the moral sense of the verb, be accessible through search. In this theoretically nuanced study...