·        A spiral approach to teaching object-oriented programming introduces new ideas carefully...

Brilliant Presentation What does it take to present with impact, confidence and flair? Brilliant presenting can transform your career. It can save companies, inspire people and make things happen. It's never been so important. Yet most of us try to avoid it at all costs or muddle through somehow, someway. But here's the thing:...

Ideal for chairside use by the entire dental team, Mosby's Dental Drug Reference provides guidelines for safe, accurate drug administration. More than 800 drug monographs make it easy to find indications and dosages, contraindications, interactions, side effects, serious reactions, and dental-specific drug information. With...

     Peter N. Tan, Senior Vice President, Hambrecht...

• Focussed on market needs - evidence-based and developed...

Good ideas don't sell themselves. In today's business world it's no longer just sales people who are responsible for winning business. Many people, from TV producers to landscape gardeners, consultants to builders, need to employ convincing communication skills to win clients and commissions. Even managers within a business have...

Brassington and Pettitt's Essentials of Marketing is the indispensable introduction to the subject for all students taking a short or one-semester Marketing module whatever their background. The second edition retains the lively writing style and authority of the authors' Principles of Marketing, and highlights the links between...

Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The authors show how to develop a marketing orientation in the organisation and how this impacts on the ultimate corporate goals of profit, growth and security. They then examine how marketing strategies...

Taking a managerial approach and demonstrating the application of behavioural science within the workplace, this text...