...

Who's the real branding expert: the agency or the brand? Each has a different approach to what brand building's really all about and the methods needed to generate consumer loyalty. Each approaches brand building strategies from a different angle - a different perspective - and without understanding both points of view, the picture is...

The Business Analyst (BA) plays an important role as liaison between business stakeholders and the technical team (software developers, vendors, etc.), ensuring that business needs are reflected in any software solution. Despite the importance of the job, there is currently no book specifically designed as a comprehensive reference manual for...

Web applications are used every day by millions of users, which is why they are one of the most popular vectors for attackers. Obfuscation of code has allowed hackers to take one attack and create hundreds-if not millions-of variants that can evade your security measures. Web Application Obfuscation takes a look at common Web...

Easy to read and comprehensive, Survival Analysis Using SAS: A Practical Guide, Second Edition, by Paul D. Allison, is an accessible, data-based introduction to methods of survival analysis. Researchers who want to analyze survival data with SAS will find just what they need with this fully updated new edition that incorporates the many...

A collection of 140 annotated resumes and a dozen corresponding cover letters written especially for top salespeople, and managers and executives in marketing, product management, marketing communication, and sales. All resumes were written by professional resume writers who have been awarded the Master Resume Writers designation from the...

This newly revised edition of the classic book, Design of RF and Microwave Amplifiers and Oscillators (Artech House, 1999) has been updated to include expanded derivations and problem sets, helping to make the material even more accessible and easier to master. You also get new material on power amplifiers (class A, B, AB, F, and E...