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A Designer's Research Manual: Succeed in Design by Knowing Your Clients and What They Really Need (Design Field Guides)
A Designer's Research Manual: Succeed in Design by Knowing Your Clients and What They Really Need (Design Field Guides)
Doing research can make all the difference between a great design and a good design. Most experienced designers would quantify this "legwork" with the term research. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a...
Type, Image, Message: A Graphic Design Layout Workshop
Type, Image, Message: A Graphic Design Layout Workshop
Working with type and image and the integration of these two elements to create persuasive and effective design pieces are the foundations of good graphic design. Yet, very little practical information exists for these tasks.

This book changes all it. It gives designers the practical know-how to combine type and image for dynamic...

100 Habits of Successful Graphic Designers: Insider Secrets from Top Designers on Working Smart and Staying Creative
100 Habits of Successful Graphic Designers: Insider Secrets from Top Designers on Working Smart and Staying Creative
In need of advice? Just want to sounds off? Opening this volume is like grabbing lunch with a fellow designer to commiserate or celebrate. In its pages, noteworthy designers, both past and present, working in fields ranging from graphic design, fashion, architecture, typography, and industrial design sound off on every topic, ranging from...
The Complete Idiot's Guide to Persuasion
The Complete Idiot's Guide to Persuasion
Get your way ? the smart way.

Persuasion is the art of changing the way people think, feel, and act through the use of language. The Complete Idiot?s Guide® to Persuasion provides strategies for the readers to master the art of persuasion in a positive manner. By using time-honored tools of communication,
...
The Little Blue Book of Marketing: Build a Killer Plan in Less Than a Day
The Little Blue Book of Marketing: Build a Killer Plan in Less Than a Day
A step-by-step guide to creating an actionable marketing plan-fast

A great marketing plan identifies where an organization is, where it wants to be, and how it will get there. Most companies think they already have such a plan-but often they really have only a budget, a sales goal, or an excuse.

...
1000 Ideas by 100 Graphic Designers
1000 Ideas by 100 Graphic Designers

1000 Ideas by 100 Graphic Designers showcases work from a selection of today’s best designers while providing precious tips to the graphic design enthusiast. The book...

Double-Digit Growth: How Great Companies Achieve It--No Matter What
Double-Digit Growth: How Great Companies Achieve It--No Matter What

In their 1995 blockbuster The Discipline of Market Leaders, Michael Treacy and Fred Wiersema explained how great companies dominated their markets by offering superior value propositions. Now Treacy is back with an equally groundbreaking book—revealing how great companies master growth each year and how all...

Less Is More: How Great Companies Use Productivity
Less Is More: How Great Companies Use Productivity
From the author of the bestselling It's Not the Big That Eat the Small, It's the Fast That Eat the Slow comes a vital new guide to increasing business productivity without adding employees or other overhead costs

Managers and CEOs are always looking for ways to keep productivity high, and recent...

How to Write a Lot: A Practical Guide to Productive Academic Writing
How to Write a Lot: A Practical Guide to Productive Academic Writing

All students and professors need to write, and many struggle to finish their stalled dissertations, journal articles, book chapters, or grant proposals. Writing is hard work and can be difficult to wedge into a frenetic academic schedule. In this practical, light-hearted, and encouraging book, Paul Silvia explains that writing productively...

Executive Wisdom: Coaching and the Emergence of Virtuous Leaders
Executive Wisdom: Coaching and the Emergence of Virtuous Leaders

This book uniquely integrates a large body of historical, philosophical, psychological, and business models and methods as they relate to executive coaching and leadership development, for individuals, dyads, teams, and executive groups. What is executive wisdom, and how can it be developed through coaching? Executive wisdom emerges from a...

Leadership in Dangerous Situations: A Handbook for the Armed Forces, Emergency Services and First Responders
Leadership in Dangerous Situations: A Handbook for the Armed Forces, Emergency Services and First Responders

Offering the wisdom of practitioners from the military, law enforcement, fire and rescue, as well as prominent scholars this guide integrates theory and research with practical experience to help the reader prepare for the unique psychological, social, and physical challenges of leading in dangerous contexts. Whether a young soldier preparing...

Programming PIC Microcontrollers with PICBASIC (Embedded Technology)
Programming PIC Microcontrollers with PICBASIC (Embedded Technology)

This comprehensive tutorial assumes no prior experience with PICBASIC. It opens with an introduction to such basic concepts as variables, statements, operators, and structures. This is followed by discussion of the two most commonly used PICBASIC compilers. The author then discusses programming the most common version of the PIC...

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