YouTube’s 120 million viewers are a tempting target for any business, large or small. How can you tap into the potential of YouTube to promote your business and sell your products or services?
YouTube marketing is easy enough that any business can...
Organizations that don't take steps to plan for future talent needs at all levels, will face certain disruptions, and even disasters, when key employees leave. Still the most comprehensive and authoritative book on the subject, this new edition of Effective Succession Planning presents strategies for creating a complete, systematic...
Make the most of your ability to teach business-to-business marketing!
Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers examines the essential issues of teaching business-to-business marketing courses at all four university levels. An international network of educators and...
Project Portfolio Management (PPM) goes beyond the typical project management approach to offer a set of proven business practices that can help executives, program managers, and project managers bring projects into alignment with the strategies, resources, and executive oversight of the overall enterprise. Step by step,...
Optical networks, undersea networks, GSM, UMTS…The recent explosion in broadband communications technologies has opened a new world of fast, flexible services and applications. To successfully implement these services, however, requires a solid understanding of the concepts and capabilities of broadband technologies and networks. ...
Acetylene is a colorless, combustible gas with a distinctive odor. When acetylene is liquefied, compressed, heated, or mixed with air, it becomes highly explosive. As a result special precautions are required dur ing its production and handling. The most common use of acetylene is as a raw materi al for the production of various organic...
Don't rock the boat. Don't make waves. Don't offend anyone. There's a palpable feeling that clouds many team meetings and keeps them from being productive: over-politeness. And while the conflict that naturally exists in most organizations hasn't gone away, it manifests itself in passive aggression, mediocrity, and a...
TypeScript Revealed is a quick 100-page guide to Anders Hejlsberg's new take on JavaScript. With this brief, fast-paced introduction to TypeScript, .NET, Web and Windows 8 application developers who are already familiar with JavaScript will easily get up to speed with TypeScript and decide whether or not to start incorporating it...
Isn’t that digital camera so cool? There must be a hundred things it will do that you haven’t really figured out yet, right? For that matter, just getting the hang of all the features you DO know about may be keeping you busy. With your digital camera, you can
At the turn of the 21st century, corporate scandals at major companies like Enron, Tyco International, and WorldCom cost investors billions of dollars and shook public confidence in the securities market. In 2002, in direct response to these scandals, Congress passed the Sarbanes-Oxley Act, a sweeping set of new standards for the operation of...
People retiring in the early years of the 21st century, the so-called baby boom generation, have witnessed a
revolution in the world of finance and investment during their working years. The forces of globalization assure that
their children, now in their earning years, face a future just as dynamic.
"Stokes gives the feeling that a friend is explaining it all to you."
— The New York Daily News
Is This Thing On? is a reassuring, jargon-free, and totally straightforward nuts-and-bolts guide that introduces late bloomers, grandparents, technophobes, and the digitally challenged to all...
