Building on the success of the Eyewitness Travel Guides and Top 10 Travel Guides, DK has created e>>guides‹the perfect travel companions for the hip, style-conscious traveler. Highlighting the best places to eat and shop, and the coolest local hangouts, each guide has its own regularly updated website, ideal...

Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern...

This book is a must-read for anyone responsible for projects and initiatives that span functional and geographical divides. Authors Moran and Youngdahl bring extensive experience and learning from industry practice to present a clear and straightforward treatment of the leadership skills and knowledge required to lead projects that are global...

The push to move products to market as quickly and cheaply as possible is fiercer than ever, and accordingly, engineers are always looking for new ways to provide their companies with the edge over the competition. Field-Programmable Gate Arrays (FPGAs), which are faster, denser, and more cost-effective than traditional programmable logic...

Strong leaders are essential to business success, which makes leadership development a business imperative in today’s competitive environment. Leaders are needed that can do more than manage - leaders are needed that can make a business great. In addition, there is increasing pressure on organizations to demonstrate the wise investment...

Just-In-Time Math is a concise review and summary of the mathematical principles needed by all engineering professionals. Topics covered include differential calculus, integral calculus, complex numbers, differential equations, engineering statistics, and partial derivatives. Numerous example engineering problems are included to show readers...

Management Extra brings all the best management thinking together in one package.

The series fuses key ideas with applied activities to help managers examine and improve how they work in practice.

Management Extra is an exciting, new approach to management development. The books provide the basis for...

Businesses are complex, and, as a result, teachers face a difficult task developing students' understanding of how they work, especially in the global context. Accounting for Business Studies helps teachers focus on modern commercial issues and integrates accounting into business and management studies.

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This new title in the popular Demystified series offers practical, easy-to-follow coverage of the difficult statics and dynamics course. Expert author David McMahon follows the standard curriculum, starting with basic mathematical...

'Samii's Essentials in Neurosurgery' contains selected papers written by internationally recognized contributors who were trained by Professor Madjid Samii in Hannover, Germany. The main topics deal with cutting-edge technology in neurosurgery, skull-base surgery, and specific peripheral nerve, spine, and vascular surgeries. The...

The Elements of Investing has a single-minded goal: to teach the principles of investing in the same pared-to-bone manner that Professor William Strunk Jr. once taught composition to students at Harvard, using his...

The fourth edition of this seminal text retains the clarity and simplicity of its predecessors in communicating the basic themes and principles of contemporary marketing.

'The Fundamentals and Practice of Marketing' has been substantially revised to take into account recent developments in the field...