This book provides an investigation into signal integrity (SI) and electromagnetic interference...

"Learning is the key to our future and powerful learning will result from immersive, interactive, and creative 3D designs. Tony O'Driscoll and Karl Kapp have written a disruptive book about a disruptive technology that we all need to explore. This is a must read!" —Elliott Masie, chair,...

Stop pushing your message out and start pulling your customers in

Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo,...

Maui Day by Day is the perfect answer for travelers who want to know the best places to visit and the best ways to see the island. This attractively priced, four-color guide offers dozens of itineraries that show you how to experience the best of Maui in a short time-with bulleted maps that lead the way whether you're...

Distilling the research literature and translating the scientific approach into language relevant to a college or university teacher, this book introduces seven general principles of how students learn. The authors have drawn on research from a breadth of perspectives (cognitive, developmental, and social psychology; educational research;...

Even though most American families will make at least one pilgrimage to Orlando, too many of them end up spending far more than they have to for their vacations.  This book initiates you into the world of savvy discount travel shopping, from finding the very lowest airfares to booking theme park tickets through the right sources so you...

Savvy, strategic, and right on time, Implementing Word of Mouth Marketing is the essential guide for any company or organization needing to understand the dynamics of online word of mouth. This powerful book will coach...

"Tom McLaughlin is a proven master at making the daunting concepts of nonprofit financial management clear and engaging. This book is a superb introduction for new nonprofit executives, board members, and students. It is also an...

• Completely updated every year, Frommer's Seattle features 16 pages of gorgeous color photos of the sights and experiences that await you.
• Our expert author has combed the city looking for the best hotels, restaurants, shops, and nightlife spots, and has created detailed walking tours to take you through some...

Add the newest means of advertising your business into your marketing mix by developing an online advertising strategy. This get-down-to-business guide will show you how. Written by executives from Yodle, a New York-based firm specializing in...

When Fortune Magazine estimated that 70% of all strategies fail, it also noted that most of these strategies were basically sound, but could not be executed. The central premise of Strategic Project Management Made Simple is that most projects and strategies never get off the ground because of adhoc, haphazard, and obsolete methods used to...

Ken Black's fifth edition of Business Statistics:...