Relationship Marketing comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice, by critically reviewing and analysing what has been described as 'marketing's new paradigm'. Established as the key text in the area, the fourth edition continues to offer an accessible and...

Sooner or later, we all find ourselves in front of an audience with nothing more to rely on than the power of our words. To lead today is to be a great persuader. We need the ability to mobilise ideas, appeal to values and inspire action. To find the right words, and the memorable words, to carry an audience and change things.In the business...

This popular introductory linguistics text is unique in the way various themes are integrated throughout the book. One primary theme is the question, "How is a speaker's communicative intent recognized?" Rather than treat phonology, phonetics, morphology, syntax, semantics, and pragmatics as completely separate fields, the text...

Offering accessible and nuanced coverage, Richard W. Hamming discusses theories of probability with unique clarity and depth. Topics covered include the basic philosophical assumptions, the nature of stochastic methods, and Shannon entropy. One of the best introductions to the topic, The Art of Probability...

Following injury or disease, neural circuitry can be altered to varying degrees leading to highly individualized characteristics that may or may not resemble original function. In addition, lost or partially damaged circuits and the effects of biological recovery processes coupled with learned compensatory strategies create a new neuroanatomy...

This ground-breaking book is the first in-depth empirical study of Chinese organizational design in state and private enterprises. Web-based Chinese management, a new paradigm in business studies, explains the dynamism of private Chinese enterprises and demonstrates the crucial role of micro-level organizational practices for economic...

That’s radically different advice from what the "experts" have served up for decades… but look at the miserable results those pundits have...

When you trade, you're not just trading companies that deliver goods or services. You're trading against other traders who care about only one thing: taking your money. That's the #1 hard reality of trading - and most traders either don't know it, or don't act as if they do. In this book,...