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Arguing Well is a lucid introduction to the nature of good reasoning, how to test and construct successful arguments. It assumes no prior knowledge of logic or philosophy. The book includes an introduction to basic symbolic logic. Arguing Well introduces and explains: * The nature and importance of arguments * What to look for in deciding...

You've worked hard for your college degree; now it's time to take that education and put it to work. Get an edge on the other job applicants with Resumes for Science Careers, a resource packed with expert advice on creating a concise, stylish resume that will...

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Millions of business warriors have been inspired by lessons from one of the world's greatest strategists, Sun Tzu. In Sun Tzu Strategies for Winning the Marketing War, the bestselling author and Sun Tzu expert Gerald Michaelson interprets...

This title provides 24 ways to motivate every employee. Think about the managers who most influenced your career. They were successful because they infused employees - and organizations - with passion for work and motivation to achieve. "24 Ways to Motivate Every Employee" provides two dozen creative and ready-to-use tools and...

InEscape Velocity Geoffrey A. Moore, author of the marketing masterwork Crossingthe Chasm, teaches twenty-first century enterprises how to overcome thepull of the past and reorient...

For more than twenty years, Stanley Bing has peerlessly explained corporate culture and strategy with wit and insight. Now he brings us this engaging and instructive book of white-collar fables that have charmed generations of businesspeople since Greece was glorious and Rome was grand, brilliant gems of wisdom flowing from the pen of the...