The latest tips on green marketing and sustainable business strategies Forget greed; green is good. Today's cutting-edge businesses understand that making the world a better place can also be a great way to make money-in fact, it's an essential aspect of a sustainable business model. Guerrilla Marketing Goes Green gives the tools to...
This Teacher's Guide is intended as a practical aid to teachers. You can turn to it for notes on the content of a unit and how to approach the exercises, for suggestions for classroom activities, and for answers to the exercises.
A fresh approach to succeeding with innovation, grounded in insights about rapidly changing customers, competitors and technologies Written by a director at the award-winning global innovation firm frog design, this vital book shows business leaders and managers how to accomplish truly effective innovation in today's disruptive climate....
Power analysis is an essential tool for determining whether a statistically significant result can be expected in a scientific experiment prior to the experiment being performed. This comprehensive, accessible book provides practicing researchers with step-by-step instructions for conducting power/sample size analyses, assuming only basic...
Motivate to Win begins with the definition of motivation and goes on to consider its many implications for improving one's business and personal life. Including sections on confidence, goal-setting, and communication, this book will help readers who want to motivate themselves or those around them.
This book provides comprehensive coverage of the three most important themes in the field of Endocrine Disrupting Chemicals (EDC) research: the basic biology of EDCs, particularly their effects on reproductive systems; EDC effects on humans and wildlife, including biomedical considerations; and potential interventions and practical advice for...
With more than 500 new apps entering the market every day, what does it take to build a successful digital product? You can greatly reduce your risk of failure with design sprints, a process that enables your team to prototype and test a digital product idea within a week. This practical guide shows you exactly what a design sprint...
With Pro iOS and Android Apps for Business, you can take your web development experience and apply it toward creating a full-featured business app, from soup to nuts. Frank Zammetti shows you how to create a client app using jQuery Mobile wrapped in PhoneGap, and how to create a node.js-based server that uses MongoDB as its...
Programming.Architecture is a simple and concise introduction to the history of computing and computational design, explaining the basics of algorithmic thinking and the use of the computer as a tool for design and architecture.
Paul Coates, a pioneer of CAAD, demonstrates algorithmic thinking through projects and student...
In this textbook Harvey Cragon provides a clear introduction to computer architecture and implementation. He interweaves two important themes throughout: the major concepts and design philosophies of computer architecture and organization, and analytic modeling of computer performance. The author begins by describing the classic von Neumann...
Yoghurt: Science and Technology is a standard work in its field for both industry professionals and those involved in applied research. Because manufacture is still, essentially, a natural biological process, it remains difficult to control the quality of the final product. Such control depends on a thorough understanding of the nature of...
make is one of UNIX's greatest contributions to software development, and this book is the clearest description of make ever written. Even the smallest software project typically involves a number of files that depend upon each other in various ways. If you modify one or more source files, you must relink the...
