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The Big Book of Marketing (Marketing/Sales/Adv & Promo)
"A real world tool for helping develop effective marketing strategies and plans." -- Dennis Dunlap, Chief Executive Officer, American Marketing Association
"For beginners and professionals in search of answers." -- Stephen Joel Trachtenberg, President Emeritus and University Professor of Public... | | Precalculus (9th Edition)
Mike Sullivan’s time-tested approach focuses students on the fundamental skills they need for the course: preparing for class, practicing with homework, and reviewing the concepts. In the Ninth Edition, Precalculus has evolved to meet today’s course needs,... | | Economics
Economics is a highly respected and successful textbook, valued world-wide by students for its comprehensive and engaging coverage of introductory economics. The book presents economics as an interesting, lively and relevant subject and it helps students to see how the world works by developing "an economic way of thinking" Its... |
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