Step-by-step guidelines for successful marketing management!

Designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also a valuable resource for anyone trying to market a product or service. This volume integrates understandable marketing concepts and techniques with useful...

This collection of 21 articles is designed to serve as a state-of-the art reference book for intersexuals, their parents, health care professionals, ethics committee members, and anyone interested in problems associated with intersexuality. It fills an important need because of its uniqueness as an interdisciplinary effort, bringing together...

This is a textbook for a one-semester graduate course in measure-theoretic probability theory, but with ample material to cover an ordinary year-long course at a more leisurely pace. Khoshnevisan's approach is to develop the ideas that are absolutely central to modern probability theory, and to showcase them by presenting their various...

Irritant dermatitis is a common condition, accounting for a significant proportion of occupational skin disease. The recent advent of non-invasive skin bioengineering technology has accelerated dermatology research in this field. This book comprises an exhaustive reference text on irritant contact dermatitis, covering all aspects of the...

Computer modeling is now an integral part of research in evolutionary biology. The advent of increased processing power in the personal computer, coupled with the availability of languages such as R, SPLUS, Mathematica, Maple, Mathcad, and MATLAB, has ensured that the development and analysis of computer models of evolution is now within the...

Generation Y are the most marketing-savvy and advertising-critical generation ever. Three times the size of Generation X, they have a much bigger impact on society and business. In How Cool Brands Stay Hot, Joeri Van den Bergh and Mattias Behrer address what drives Generation Y as consumers and how marketers can develop the right brand...

No more long, arduously-written job descrptions detailing every what, where, and how. In The Star Profile, Jathan Janove demonstrates through dozens of real-life stories and examples how to cut to the chase—in 100 words or less. This proven management tool can unleash the full potential of employees at every level by creating mutually...

This book presents the development and experimental validation of the structural test strategy called Oscillation-Based Test – OBT in short. The results presented here assert, not only from a theoretical point of view, but also based on a wide experimental support, that OBT is an efficient defect-oriented test solution, complementing...

An introduction to the theory and techniques for achieving high quality network communication with the best possible bandwidth economy, this book focuses on network information flow with fidelity. Covering both lossless and lossy source reconstruction, it is illustrated throughout with real-world applications, including sensor networks and...

Managers are under increasing pressure to get results, and their competence is judged on the combined performance of their whole team. When their staff are content they perform well; when they are motivated they perform even better. 

How to Motivate People shows managers how to inspire individuals or teams to...

This book constitutes the thoroughly refereed post-conference proceedings of the 13th International Conference on Relational and Algebraic Methods in Computer Science, RAMiCS 13, held in Cambridge, UK, in September 2012. The 23 revised full papers presented were carefully selected from 39 submissions in the general area of relational and...

Executive teams are a key ingredient of today's business world--from the charismatic CEO who relies on the operational expertise of a COO, to family businesses which trust in personal bonds to achieve professional results. This study examines duo and trio executive teams in practice to shed light on the personalities, relationships, and...