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The AMA Handbook of Public Relations
Foreword by Maria Bartiromo
Public relations was among the first industries to harness the power of the Internet. As a medium for corporate communications, branding, product information, and more, the Web's value was readily apparent. But the Internet is a double-edged sword whose perils are every bit as important to... | | An Elementary Introduction to Mathematical Finance
This textbook on the basics of option pricing is accessible to readers with limited mathematical training. It is for both professional traders and undergraduates studying the basics of finance. Assuming no prior knowledge of probability, Sheldon M. Ross offers clear, simple explanations of arbitrage, the Black-Scholes option pricing formula,... | | The Elements of Investing: Easy Lessons for Every Investor
An updated look at best rules of investing provided by two of the world's greatest financial thinkers
In the updated edition of The Elements of Investing, authors Charles Ellis and Burton Malkiel—two of the world's greatest financial thinkers—have again combined their talents to produce a... |
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