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The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion
The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion
The Psychology of Entertainment Media provides a cutting-edge look at how entertainment media affects its viewers, both in intended and unintended ways, and the psychological processes that underlie these effects. The collection represents an international, multidisciplinary investigation of an age-old process--persuasion--in a relatively...
SAS for Mixed Models (Second Edition)
SAS for Mixed Models (Second Edition)
David A. Dickey
Professor of Statistics, North Carolina State University

This revision of an already excellent text includes information-rich examples serving as templates for a wide variety of applications.

Geert Molenberghs
Center for Statistics, Hasselt University, Diepenbeek,
...
Ocp: Oracle8I Dba SQL and Pl/SQL Study Guide : Exam 1Z0-001
Ocp: Oracle8I Dba SQL and Pl/SQL Study Guide : Exam 1Z0-001
There is high demand and competition for professionals in the Information Technology (IT) industry, and the Oracle Certified Professional (OCP) certification is the hottest credential in the database world. You have made the right decision to pursue certification: Being an OCP will give you a distinct advantage in this highly competitive market....
Degunking Windows
Degunking Windows

All Windows users know that their PCs slowly develop problems—nasty gunk build-up that plagues their PCs. Here are some of the common symptoms: your PC starts to run slower, your applications will crash without warning, you can’t easily find your files and folders, you start getting tons of spam, and you encounter a host of other...

Ethernet in the First Mile
Ethernet in the First Mile
IEEE standard 802.3, Ethernet in the First Mile (EFM), approved this July, standardizes broadband Ethernet, allowing service providers to focus on providing critical broadband services without worrying about interoperability conflicts. This book will annotate and explain the dense language of the standard document, taking particular care how to...
Premiere Elements for Windows (Visual QuickStart Guide)
Premiere Elements for Windows (Visual QuickStart Guide)
Just because you don't work for a major production house and you don't plan to add Star Wars style special effects to your latest movie project doesn't mean you don't want to do interesting things with the video you've shot. Now, with Adobe's first consumer-level video editing software you can-and at $99, you won't spend an arm and a leg to do so!...
Unit Operations: An Approach to Videogame Criticism
Unit Operations: An Approach to Videogame Criticism
"Bogost challenges humanists and technologists to pay attention to one another, something they desperately need to do as computation accelerates us into the red zones of widespread virtual reality. This book gives us what we need to meet that challenge: a general theory for understanding creativity under computation, one that will apply...
The Coming Generational Storm: What You Need to Know about America's Economic Future
The Coming Generational Storm: What You Need to Know about America's Economic Future
In 2030, as 77 million baby boomers hobble into old age, walkers will outnumber strollers; there will be twice as many retirees as there are today but only 18 percent more workers. How will America handle this demographic overload? How will Social Security and Medicare function with fewer working taxpayers to support these programs? According to...
Game Design Workshop: Designing, Prototyping, Playtesting Games
Game Design Workshop: Designing, Prototyping, Playtesting Games

Master the craft of game design so you can create that elusive combination of challenge, competition, and interaction that players seek. This design workshop begins with an examination of the fundamental elements of game design; then puts you to work in prototyping, playtesting, and redesigning your own games with exercises that teach essential...

Windows XP, Second Edition (Visual QuickStart Guide)
Windows XP, Second Edition (Visual QuickStart Guide)
If you have Windows XP on your computer, you'll want Windows XP: Visual QuickStart Guide on your bookshelf-it's as simple as that. Even veteran Windows users will quickly discover that the changes in Windows XP go far beyond a radically redesigned interface. And to get the most out of this powerful new operating system-including all of its bundled...
Is Human Nature Obsolete?: Genetics, Bioengineering, and the Future of the Human Condition
Is Human Nature Obsolete?: Genetics, Bioengineering, and the Future of the Human Condition
"Modifying ourselves through molecular biology is a humanitarian utopia to some, an imminent nightmare to others. But to all, the prospect should be a challenge because it touches on so many basic and unresolved questions. This excellent, probing collection of papers -- spanning philosophy, history, social science, and theology -- will be...
Data Mining Using SAS Enterprise Miner: A Case Study Approach
Data Mining Using SAS Enterprise Miner: A Case Study Approach
To start Enterprise Miner, start SAS and then type miner on the SAS command bar.

Enterprise Miner organizes data analyses into projects and diagrams. Each project may have several process flow diagrams, and each diagram may contain several analyses. Typically each diagram contains an analysis of
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