This world-wide best-selling book highlights the most recent trends and developments in global marketing—with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative,...

This book is primarily an introduction to the design of algorithms for problem solving. Its prominent feature is to use a functional language as an implementation language. Because of the high level of abstraction provided, functional programs tend to be shorter, clearer and faster to develop than their imperative counterparts. This...

Get last-word guidelines for selecting and optimizing wireless/RF ICs with John D. Lenk's Optimizing Wireless/RF Circuits. As you'd expect from an author whose electronics guidebooks have sold over 2 million copies worldwide, instead of complex math and abstract theory this hands-on...

Coronary heart disease (CHD) remains a major cause of human mortality and morbidity worldwide. Classical risk factors for atherosclerosis fail to account fully for the wide variations in CHD prevalence and/or severity between differing populations. The search for hitherto unrecognised risk factors has recently focused on the potential role of...

When I first started developing information systems at Microsoft, I often looked at Microsoft Excel and lamented that it was not packaged as a collection of reusable components that I could simply pick up and integrate into my applications. At that time, the current version of Excel had a new revolutionary user interface element called a...

One of the most interesting aspects of the industry we work in is the pace at which it evolves. Having software and computer technology progress so rapidly is both a blessing and a curse. It’s a blessing for some obvious reasons: constantly improving tools can help us write faster and more powerful software, the rapid change can lead to...