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The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion
The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion
The Psychology of Entertainment Media provides a cutting-edge look at how entertainment media affects its viewers, both in intended and unintended ways, and the psychological processes that underlie these effects. The collection represents an international, multidisciplinary investigation of an age-old process--persuasion--in a relatively...
The Effectiveness of Promotion Agencies at Attracting Foreign Investment
The Effectiveness of Promotion Agencies at Attracting Foreign Investment
With many millions of dollars being spent annually by governments on promotion to attract foreign investors to various countries, a perplexing question has become increasingly important: Does investment promotion really work? Jacques Morisset and Kelly Andrews-Johnson have made a major step in providing a convincing answer to this and associated...
Patterns: Pervasive Portals Patterns for E-Business Series (Patterns for E-Business)
Patterns: Pervasive Portals Patterns for E-Business Series (Patterns for E-Business)
This Redbook focuses on the Access Integration pattern, specifically on portals with pervasive access. The application framework for this book includes WebSphere Portal and WebSphere Everyplace Access.

This IBM Redbook focuses on the Access Integration pattern, specifically on portals with pervasive access. The book is a valuable source...

Portalizing Domino Applications for Websphere Portal (IBM Redbooks)
Portalizing Domino Applications for Websphere Portal (IBM Redbooks)
This Redbook describes how to integrate existing Domino applications into the IBM WebSphere Portal, shows some key concepts of portals and Domino application integration, and outlines some recognized design patterns for Domino application integration.

This IBM Redbook describes how to integrate existing Domino applications into the IBM...

Systems Analysis: A Beginner's Guide
Systems Analysis: A Beginner's Guide
This book teaches the key techniques used in SSADM and is an ideal
starting text for first-year undergraduate computing students or those at
Foundation or HND level. It is not intended to be an SSADM manual;
instead, it strips SSADM down to the key techniques and explains these in
simple terms without the common repetition and
...
Pragmatic Unit Testing in Java with JUnit
Pragmatic Unit Testing in Java with JUnit
Learn how to improve your Java coding skills using unit testing. Despite it's name, unit testing is really a coding technique, not a testing technique. Unit testing is done by programmers, for programmers. It's primarily for our benefit: we get improved confidence in our code, better ability to make deadlines, less time spent in the debugger, and...
Engineering a Compiler
Engineering a Compiler
The proliferation of processors, environments, and constraints on systems has cast compiler technology into a wider variety of settings, changing the compiler and compiler writer's role. No longer is execution speed the sole criterion for judging compiled code. Today, code might be judged on how small it is, how much power it consumes, how well it...
Trust in Knowledge Management and Systems in Organizations
Trust in Knowledge Management and Systems in Organizations

Trust in Knowledge Management and Systems in Organizations aims at tying trust to knowledge management (KM). It highlights the complexity of the invisible phenomenon of trust challenged by the global economy. Fresh insights, novel theoretical frameworks, and empirical results and ideas for future research are presented that differ from...

SQR in PeopleSoft and Other Applications Second Edition: PeopleSoft v.8
SQR in PeopleSoft and Other Applications Second Edition: PeopleSoft v.8
SQR in PeopleSoft and Other Applications fills a big gap in the enterprise computing marketplace. For starters, this book explains (beginning from near zero) how to program with Structured Query Report Writer (SQR). It discusses the peculiarities of writing SQR software to interact with PeopleSoft databases. Readers are shown how to...
OOoSwitch: 501 Things You Want to Know About Switching To OpenOffice.org from Microsoft Office
OOoSwitch: 501 Things You Want to Know About Switching To OpenOffice.org from Microsoft Office
As Microsoft Office users are converting to OpenOffice.org in droves due to a wide difference in price and no onerous licensing or restrictive installation and activation requirements, this timely guide to making this switch helps MS Office users get up to speed quickly. With the goal of preventing Office users from becoming bogged down and...
E-Ffective Writing for E-Learning Environments (Cases on Information Technology)
E-Ffective Writing for E-Learning Environments (Cases on Information Technology)

E-ffective Writing for E-Learning Environments integrates research and practice in user-centered design and learning design for instructors in post-secondary institutions and learning organizations who are developing e-learning resources. The book is intended as a development guide for experts in areas other than instructional or...

The Distance Education Evolution: Issues and Case Studies
The Distance Education Evolution: Issues and Case Studies
The Distance Education Evolution: Case Studies addresses issues regarding the development and design of online courses, and the implementation and evaluation of an online learning program. Several chapters include design strategies for online courses that range from the specific to the universal. Many authors address pedagogical issues from both a...
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