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Online Communication: Linking Technology, Identity, and Culture
Online Communication: Linking Technology, Identity, and Culture
Online Communication provides an introduction to both the technologies of the Internet Age and their social implications. This innovative and timely textbook brings together current work in communication, political science, philosophy, popular culture, history, economics, and the humanities to present an examination of the theoretical and...
Web Search Savvy: Strategies and Shortcuts for Online Research
Web Search Savvy: Strategies and Shortcuts for Online Research
Web Search Savvy: Strategies and Shortcuts for Online Research provides readers of all skill levels with efficient search strategies for locating, retrieving, and evaluating information on the Internet. Utilizing her experience as a reporter working on deadline, author Barbara G. Friedman offers the most effective methods for finding useful and...
Strategic Planning for Public Relations
Strategic Planning for Public Relations
Strategic Planning for Public Relations offers college and university students a new way to deepen their understanding of public relations and other kinds of strategic communication. It is intended for people serious about entering a profession that is rapidly changing, shedding a past that often involved...
Autism Spectrum Disorders: Identification, Education, and Treatment
Autism Spectrum Disorders: Identification, Education, and Treatment
The field of autism has been growing at an unprecedented rate in recent years. In addition to an actual rise in the number of classic DSM-IV cases, broadened diagnostic criteria have uncovered a wider range of autistic behaviors and ability levels. The third edition of this well-known text continues the mission of its predecessors--to present a...
PHP Certification Study Guide
PHP Certification Study Guide
The first and only officially authorized book on the PHP Certification exam developed by Zend Technologies, the commercial developer of PHP. Zend's PHP Certification exam is a high-quality, carefully developed exam designed to enhance and certify the skills of the PHP professional. The Zend ...
Pragmatic Project Automation: How to Build, Deploy, and Monitor Java Apps
Pragmatic Project Automation: How to Build, Deploy, and Monitor Java Apps
Forget wizards, you need a slave--someone to do your repetitive, tedious and boring tasks, without complaint and without pay, so you'll have more time to design and write exciting code. Indeed, that's what computers are for. You can enlist your own computer to automate all of your project's repetitive tasks, ranging from individual builds and...
Geographic Information Systems in Business
Geographic Information Systems in Business
This book contains state-of-the-art research studies on the concepts, theory, processes, and real world applications of geographical information systems (GIS) in business. Its chapters are authored by many of the leading experts in applying GIS and geospatial science to business. The book utilizes a wide variety of approaches and methodologies...
Hibernate in Action
Hibernate in Action
Hibernate practically exploded on the Java scene. Why is this open-source tool so popular? Because it automates a tedious task: persisting your Java objects to a relational database. The inevitable mismatch between your object-oriented code and the relational database requires you to write code that maps one to the other. This code is often...
Creating Knowledge-Based Healthcare Organizations
Creating Knowledge-Based Healthcare Organizations
Brings together high quality concepts closely related to how knowledge management can be utilized in healthcare. It includes the methodologies, systems, and approaches needed to create and manage knowledge in various types of healthcare organizations. Furthermore, it has a global flavor, as we discuss knowledge management approaches in healthcare...
Web Mining: :  Applications and Techniques
Web Mining: : Applications and Techniques
Web mining is moving the World Wide Web toward a more useful environment in which users can quickly and easily find the information they need. It includes the discovery and analysis of data, documents, and multimedia from the World Wide Web. Web mining uses document content, hyperlink structure, and usage statistics to assist users in meeting their...
Applied Public Relations: Cases in Stakeholder Management (Lea's Communication Series)
Applied Public Relations: Cases in Stakeholder Management (Lea's Communication Series)
Applied Public Relations: Cases in Stakeholder Management provides readers with the opportunity to observe and analyze how contemporary businesses and organizations interact with key groups and influences. Through the presentation of cases covering a wide variety of industries, locations, and settings, authors Larry F. Lamb and Kathy...
Curriculum in a New Key: The Collected Works of Ted T. Aoki (Studies in Curriculum Theory)
Curriculum in a New Key: The Collected Works of Ted T. Aoki (Studies in Curriculum Theory)
Aoki is definitely in the avant garde of thinkers and writers in the curriculum field. He explores the relationship of other disciplines and areas of artistic endeavor to the curriculum field with poetic nuance and philosophical lenses....There is little sense of 'having been there before' when contemplating Aoki's work...Anyone interested in...
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