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Living the Brand: How to Transform Every Member of Your Organization Into a Brand Champion
Living the Brand: How to Transform Every Member of Your Organization Into a Brand Champion

A company’s workforce is its most valuable asset. It is the employees who translate an organization’s strategy into reality, who interact with consumers and who determine the corporate brand.

In this fully updated second edition, Nicholas Ind demonstrates how a participatory approach can enhance employee commitment, improve...

Protecting Your Library's Digital Sources: The Essential Guide to Planning and Preservation
Protecting Your Library's Digital Sources: The Essential Guide to Planning and Preservation
Today libraries, archives, and organizations of every size are creating websites with digital materials that they maintain day in and day out. Some repositories are digitizing written works in the public domain and putting them on the Web and on CD-ROM (or equivalent technology) to make them accessible to the public, with the twofold aim of (1)...
Antennas for Information Super Skyways: An Exposition on Outdoor and Indoor Wireless Antennas
Antennas for Information Super Skyways: An Exposition on Outdoor and Indoor Wireless Antennas
The primary goal of this book is to present the salient aspects of antenna principles and technology and relate these to wireless communications applications. It is written from a unique perspective, containing a mix of topics - theory, design and applications of outdoor and indoor antennas adopted in modern wireless communication systems. The...
Web Document Analysis: Challenges and Opportunities
Web Document Analysis: Challenges and Opportunities
This book provides the first comprehensive look at the emerging field of web document analysis. It sets the scene in this new field by combining state-of-the-art reviews of challenges and opportunities with research papers by leading researchers. Readers will find in-depth discussions on the many diverse and interdisciplinary areas within the...
Sacred Places Around the World: 108 Destinations (Sacred Places: 108 Destinations series)
Sacred Places Around the World: 108 Destinations (Sacred Places: 108 Destinations series)

Human civilization in the 21st century can be defined by diversity and duality. One-fifth of the world’s population is Chinese, another fifth Muslim. A hundred million of us are homeless children living in extreme poverty. More than two percent of the human population is mentally retarded. There are over 10,000 spoken languages. Yet, a...

Control Engineering: A Guide for Beginners
Control Engineering: A Guide for Beginners

Automatic control is becoming more and more important in this age of automation. In manufacturing processes it ensures that certain parameters, such as temperature, pressure, speed cc voltage, take up specific constant values recognized as the optimum. or are maintained in a particular relationship to other variables. In other words, the duty...

Beginning J2EE 1.4: From Novice to Professional (Apress Beginner Series)
Beginning J2EE 1.4: From Novice to Professional (Apress Beginner Series)

The Java 2 Enterprise Edition (J2EE) is an extremely powerful platform for developing enterprise-level Java-based applications, primarily for the server. This book shows you how to harness that power, guiding you through the details of how the pieces of the J2EE platform fit together.

This book goes further than just showing you...

Final Warning: A History of the New World Order
Final Warning: A History of the New World Order

"Final Warning" is the definitive resource on the nature and origins of the movement towards a one-world government. A wealth of in-depth research explains the roles of the major arms of the conspiracy today, such as the Federal Reserve, the Committee on Foreign Relations (CFR), the Trilateral Commission and the Bilderbergers. The...

Euroscepticism: Party Politics, National Identity and European Integration (European Studies 20)
Euroscepticism: Party Politics, National Identity and European Integration (European Studies 20)

The accelerated pace of European integration since the early 1990s has been accompanied by the emergence of increasingly prominent and multiform oppositions to the process. The term Euroscepticism has appeared with growing frequency in a range of political, media, and academic discourses. Yet, the label is applied to a wide range of...

The Corporation: The Pathological Pursuit of Profit and Power
The Corporation: The Pathological Pursuit of Profit and Power

In this compelling opus on reform, driven by extensive research, authoritative anecdotes, and insider interviews, eminent law professor and legal theorist Joel Bakan points out that as a legal and economic entity, the modern corporation is essentially pathological in nature, placing the profit motive above any social value or accountability....

Managing Psychological Factors in Information Systems Work: An Orientation to Emotional Intelligence
Managing Psychological Factors in Information Systems Work: An Orientation to Emotional Intelligence
With the expansion of the Internet and the resulting globalization of business activity, the scope of the influence of information technology (IT) has increased significantly. Many innovative business practices are being enabled by IT. The capacity for integration of information in numeric, text, voice, and video form will give...
El Narcotraficante: Narcocorridos and the Construction of a Cultural Persona on the U.S.–Mexico Border (Inter-America Series)
El Narcotraficante: Narcocorridos and the Construction of a Cultural Persona on the U.S.–Mexico Border (Inter-America Series)

Since the late 1970s, a new folk hero has risen to prominence in the U.S.-Mexico border region and beyond—the narcotrafficker. Celebrated in the narcocorrido, a current form of the traditional border song known as the corrido, narcotraffickers are often portrayed as larger-than-life "social bandits" who rise from poor or...

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