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Passionate & Profitable: Why Customer Strategies Fail and 10 Steps to Do Them Right!
Passionate & Profitable: Why Customer Strategies Fail and 10 Steps to Do Them Right!
This book is about making the choice for the customer, making a choice
beyond the superficial slogans and choosing an operational, actionable strategy.
Our experience has shown that although companies focus their customer
programs on cross-selling and loyalty initiatives, the issue is much
more fundamental. They fail in their
...
Ethernet Passive Optical Networks (McGraw-Hill Communications Engineering)
Ethernet Passive Optical Networks (McGraw-Hill Communications Engineering)
THE DEFINITIVE GUIDE TO EPON
Written by one of the authors of the IEEE802.3ah standard, this is the first book to fully explain the EPON architecture, analyze its performance, and annotate the standard.

Clearly addressing efficiency, performance, and implementation issues, Ethernet Passive Optical Networks...

Access 2003 Programming by Example with VBA, XML, and ASP
Access 2003 Programming by Example with VBA, XML, and ASP
For many years now, Microsoft Access has allowed users all over the world to
design and develop Windows-based database applications. Microsoft Office
Access 2003 continues to be the world’s most popular database. This book is
for people who have already mastered the use of Microsoft Access databases
and now are ready for
...
The 2nd Digital Revolution
The 2nd Digital Revolution
In the 1990s I sat in the office of a CFO of what was then a Fortune 100
company. He was not happy about the annual technology bill. Back then –
and for decades before – technology was tactical. He said something about
technology being his last unmanaged expense. I gave him a list of 10 things
we should do to improve
...
The Power of PROC FORMAT
The Power of PROC FORMAT
The FORMAT procedure in SAS is an extremely useful procedure that is often included in most
of my source code. I first started using PROC FORMAT to create formats to be used as a table
lookup for grouping data in reports. I then started to use PROC FORMAT to aid data set
creation and also to define new variables. I also learned to
...
The Organization of Global Negotiations: Constructing the Climate Change Regime
The Organization of Global Negotiations: Constructing the Climate Change Regime
Global negotiations – negotiations that are open to all of the world’s nation states – have become an increasingly popular means of tackling pressing problems that cut across international boundaries. Environmental issues have been at the forefront of this trend, with global negotiations at the close of the last millennium...
Creation, Use, and Deployment of Digital Information
Creation, Use, and Deployment of Digital Information
The aim of this book is to present results of scientific research on how digital information should be designed and how artifacts or systems containing digital content should maximize usability, and to explain how context can influence the nature and effectiveness of digital communication. Using a philosophical, cognitive, and technical standpoint,...
Interviewing and Diagnostic Exercises for Clinical and Counseling Skills Building
Interviewing and Diagnostic Exercises for Clinical and Counseling Skills Building
This book contains twenty client profiles to use in practicing interviewing and diagnostic skills. Ten profiles are of adult cases ranging in age from eighteen to seventy (chapters 3-12). Ten profiles are of child or teen cases ranging in age from seven to seventeen (chapters 13-22). In addition to age, the twenty profiles vary in terms of...
Discourse of Character Education: Culture Wars in the Classroom
Discourse of Character Education: Culture Wars in the Classroom
In this book Peter Smagorinsky and Joel Taxel analyze the ways in which the perennial issue of character education has been articulated in the United States, both historically and in the current character education movement that began in earnest in the 1990s.

The goal is to uncover the ideological nature of different conceptions of character...

Digital Crossroads: American Telecommunications Policy in the Internet Age
Digital Crossroads: American Telecommunications Policy in the Internet Age

Telecommunications policy profoundly affects the economy and our everyday lives. Yet accounts of important telecommunications issues tend to be either superficial (and inaccurate) or mired in jargon and technical esoterica. In Digital Crossroads, Jonathan Nuechterlein and Philip Weiser offer a clear, balanced, and accessible analysis of...

Linux Network Security (Administrator's Advantage Series)
Linux Network Security (Administrator's Advantage Series)

Linux networks are becoming more and more common, but security is often an overlooked issue. Unfortunately, in today’s environment all networks are potential hacker targets, from top-secret military research networks to small home LANs. Linux Network Security focuses on securing Linux in a networked environment, where the security...

Foundation PHP 5 for Flash
Foundation PHP 5 for Flash
David Powers has been professionally involved with the electronic media for some 30 years, mostly in radio and television—he was BBC Tokyo correspondent in the late 1980s and early 1990s—but more recently with the Internet. He built his first site in 1995, and was instantly hooked. Eventually, the sheer tedium of updating content...
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