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Mobile Messaging Technologies and Services: SMS, EMS and MMSBuilding on the success of the first edition, Mobile Messaging Technologies and Services offers extensive new and revised material based upon the latest research and industry developments. While early implementations targeted person-to-person messaging, MMS has now evolved to facilitate such requirements as the mass delivery of... | | Advances in Electronic MarketingThere are many challenges facing organizations today as they incorporate electronic marketing methods into their strategy. Advances in Electronic Marketing examines these challenges within three major themes: the global environment, the strategic/technological realm, and the buyer behavior of online consumers. Each chapter raises important issues,... | | Web Engineering: Principles and TechniquesSince the advent of the Web, every aspect of our lives and organizational activities has changed dramatically. Organizations’ expectations and dependencies on the use of Web technologies have increased rapidly over the years. Most organizations have conceived these Web technologies as a critical instrument for enhancing their performance;... |
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Handbook of AttitudesThis new handbook presents, synthesizes, and integrates the existing knowledge of methods, theories, and data in attitudes. The editors' goal is to promote an understanding of the broader principles underlying attitudes across several disciplines. Divided into three parts: one on definitions and methods; another on the relations of attitudes with... | | Practical Industrial Data Communications: Best Practice TechniquesThe objective of this book is to outline the best practice in designing, installing, commissioning and troubleshooting industrial data communications systems. In any given plant, factory or installation there are a myriad of different industrial communications standards used and the key to successful implementation is the degree to which the entire... | | Statistical Applications for Health Information ManagementPublished in conjunction with the American Health Information Management Association (AHIMA), Statistical Applications for Health Information Management, Second Edition covers the basic biostatistics, descriptive statistics, and inferential statistics that are unique to health information management (HIM). The text provides the essential theory... |
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