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Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain
Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain

Unveiling a remarkable combination of the latest brain research and revolutionary marketing practices, authors Patrick Renvoise and Christophe Morin teach highly effective techniques to build and deliver powerful, unique, and memorable messages that will have major, lasting impact on any audience.

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Phenomenology of Life - From the Animal Soul to the Human Mind: Book II. The Human Soul in the Creative Transformation of the Mind
Phenomenology of Life - From the Animal Soul to the Human Mind: Book II. The Human Soul in the Creative Transformation of the Mind
The human condition comes into its own only, as we have pointed out before,1 when Imaginatio Creatrix emerges and progressively reaches the realization of its full potential, bringing in the freedom to interrogate and the powers of creative invention.

When we come to stand back and ponder it, we are amazed at how the ontopoietic
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Network Performance Analysis: Using the J Programming Language
Network Performance Analysis: Using the J Programming Language
The J programming laguage is rich in mathematical functionality and ideally suited to analytical computing methods. It is, however, a somewhat terse language and not entirely intuitive at first, particularly if one is used to more conventional programming languages such as C, Pascal or Java. J functions (called verbs) are denoted by punctuation...
Concentrator Photovoltaics (Springer Series in Optical Sciences)
Concentrator Photovoltaics (Springer Series in Optical Sciences)
Photovoltaic solar-energy conversion is one of the most promising technologies for generating renewable energy, and conversion of concentrated sunlight can lead to reduced cost for solar electricity. In fact, photovoltaic conversion of concentrated sunlight insures an efficient and cost-effective sustainable power resource. This book gives an...
Nonlinear Analysis and Synthesis Techniques for Aircraft Control (Lecture Notes in Control and Information Sciences)
Nonlinear Analysis and Synthesis Techniques for Aircraft Control (Lecture Notes in Control and Information Sciences)
Despite many significant advances in the theory of nonlinear control in recent years, the majority of control laws implemented in the European aerospace industry are still designed and analysed using predominantly linear techniques applied to linearised models of the aircrafts’ dynamics. Given the continuous increase in the complexity of...
Brain Metastases (Cancer Treatment and Research)
Brain Metastases (Cancer Treatment and Research)
Brain metastases are among the most feared and debilitating complication of systemic cancer. They impact approximately 170 000 patients a year in the United States, a number ten-fold greater than malignant gliomas. Historically, brain metastases were diagnosed in patients with widespread systemic malignancy. Recent improvements...
Mathematical Methods for Knowledge Discovery and Data Mining
Mathematical Methods for Knowledge Discovery and Data Mining
The importance of knowledge discovery and data mining is evident by the great plethora of books and papers dedicated to this subject. Such methods are finding applications in almost any area of human endeavor. This includes applications in engineering, science, business, medicine, humanities, just to name a few. At the same time, however, there is...
SQL Queries for Mere Mortals(R): A Hands-On Guide to Data Manipulation in SQL (2nd Edition)
SQL Queries for Mere Mortals(R): A Hands-On Guide to Data Manipulation in SQL (2nd Edition)
Unless you are working at a very advanced level, this is the only SQL book you will ever need. The authors have taken the mystery out of complex queries and explained principles and techniques with such clarity that a "Mere Mortal" will indeed be empowered to perform the superhuman. Do not walk past this book!
The Moon: Resources, Future Development and Settlement (Springer Praxis Books / Space Exploration)
The Moon: Resources, Future Development and Settlement (Springer Praxis Books / Space Exploration)
In the past five years, there has been growing interest in the idea of an immediate return to the Moon, and its development as a platform for science, industrialization and exploration of our Solar System and beyond. This book describes the reasons why we should now return to lunar development and settlement, and how this goal may be accomplished....
Advanced Intelligent Computing Theories and Applications. With Aspects of Contemporary Intelligent Computing Techniques
Advanced Intelligent Computing Theories and Applications. With Aspects of Contemporary Intelligent Computing Techniques
This book - in conjunction with the two volumes LNCS 4681 and LNAI 4682 - constitutes the refereed proceedings of the Third International Conference on Intelligent Computing, ICIC 2007, held in Qingdao, China in August 2007.

The intelligent computing technology includes a range of techniques such as artificial intelligence, perceptual and...

Magnetohydrodynamics: Historical Evolution and Trends (Fluid Mechanics and Its Applications)
Magnetohydrodynamics: Historical Evolution and Trends (Fluid Mechanics and Its Applications)
Magnetohydrodynamics (MHD) studies the interaction between the flow of an electrically conducting fluid and magnetic fields. It involves such diverse topics as the evolution and dynamics of astrophysical objects, thermonuclear fusion, metallurgy and semiconductor crystal growth, etc. Although the first ideas in magnetohydrodynamics appeared at the...
Innovative Algorithms and Techniques in Automation, Industrial Electronics and Telecommunications
Innovative Algorithms and Techniques in Automation, Industrial Electronics and Telecommunications
Innovative Algorithms and Techniques in Automation, Industrial Electronics and Telecommunications includes a set of rigorously reviewed world-class manuscripts addressing and detailing state-of-the-art research projects in the areas of Industrial Electronics, Technology & Automation, Telecommunications and Networking....
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