Now in its Ninth Edition,...

Who's the real branding expert: the agency or the brand? Each has a different approach to what brand building's really all about and the methods needed to generate consumer loyalty. Each approaches brand building strategies from a different angle - a different perspective - and without understanding both points of view, the picture is...

Unlike the many "change-your-life" books that promise much and deliver little—Undress4Success...

The Art of Organizing Anything helps you streamline...

As Ruby and Rails continues to grow, and more and more jobs are coming online that require you to effectively develop Ruby and Rails in the web tier. Beyond the Rails framework, there are still very few proven tools and IDEs to get the job done, at least until now. The NetBeans Ruby and Rails IDE, according to some, is by far the best and...

A compilation of the latest trends in the field, Computational Intelligence in Medical Imaging: Techniques and Applications explores how intelligent...

Life is produced by the interplay of water and biomolecules. This book deals with the physicochemical aspects of such life phenomena produced by water and biomolecules, and addresses topics including "Protein Dynamics and Functions", "Protein and DNA Folding", and "Protein Amyloidosis". All sections have...

Are you looking for practical, ready-to-use ideas to help you design more innovative and unique video games? "David Perry on Game Design: A Brainstorming Toolbox" is a brainstorming and strategy guide for game designers, filled with inspiration-generating tips that challenge you to create better games. Using their years of industry...

This book is an introduction to object-oriented programming using the Java programming language. We use the object-first approach where objects are used from the first sample program. Object-oriented thinking is emphasized and promoted from the beginning. Students learn how to use objects first and then learn how to define their own...