18 easy ways to ensure consumers choose your product over the competition’s
The world of consumer business is always hit hardest during a recession. But that doesn’t mean you can’t still drive sales and growth for your own organization. All it takes to come out on top, even in the toughest economies, is a...
Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how...
If you are new to programming with Python and are looking for a solid introduction, this is the book for you. Developed by computer science instructors, books in the "for the absolute beginner" series teach the principles of programming through simple game creation. You will acquire the skills that you need for practical Python...
This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have...
Is your business prepared for the world of ANYWHERE?
“Companies are beginning to conceive, design, develop, and distribute products and services in profoundly new ways…But how to exploit this new connectivity? Read on.” —From the Foreword by Don Tapscott, bestselling author of Grown Up...
The thirteenth edition of the bestselling BECOMING A MASTER STUDENT continues to lead the way in meeting the changing needs of today's first-year students. Through interactive journaling, a motivational writing style, and hands-on activities that students can apply right away, this text helps students succeed in college and in life. The...
Offering a wide range of programming examples implemented in MATLAB®, Computational Intelligence Paradigms: Theory and Applications Using MATLAB® presents theoretical concepts and a general framework for computational intelligence (CI) approaches, including artificial neural networks, fuzzy...
"It is stunningly thorough and takes readers meticulously through the design, con?guration and operation of IPv6-based, low-power, potentially mobile radio-based networking." Vint Cerf, Vice President and Chief Internet Evangelist, Google
This book provides a complete overview of IPv6 over Low Power Wireless...
The first edition of Critical Thinking: A Student’s Introduction grew out of
our conviction that a critical thinking text that works—that produces real,
measurable improvement in students’ critical reasoning skills—must have
two essential features:
Needles/Powers/Crosson delivers interactive pedagogy by illustrating accounting principles and real-world examples to encourage critical thinking. This revision is based on an understanding of the nature, culture, and motivations of today's students and on extensive feedback from instructors. These substantial changes meet the needs of...
Dojo has been described as the JavaScript toolkit for programmers that’s easy enough for designers to pick up. This book will introduce the foundational concepts of using Dojo to increase efficiency when developing modern websites that utilize Document Object Model (DOM) manipulation, Ajax, animations, effects, and widgets.