Thoroughly revised and updated, MARKETING STRATEGY, 5e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and--for the first time--photographs, the fifth edition delivers a practical, straightforward approach to analyzing, planning, and...

As part of an international dialogue...

Living with the Internet and Online Dangers highlights the risks and problems that come with modern Web technology, as well as what teens can do to protect themselves. Chapters explore online job hunting, email scams and Internet fraud, finding that special someone online, and wireless security. Written in straightforward language, this new...

Managers are under increasing pressure to get results, and their competence is judged on the combined performance of their whole team. When their staff are content they perform well; when they are motivated they perform even better. 

How to Motivate People shows managers how to inspire individuals or teams to...

The complex behavior of systems in nature is rooted in intricate mechanisms of interaction that often supersede human-made systems in terms of reliability, power efficiency, and computational capacity. Researchers have begun to realize that natural systems are a great source of inspiration for novel algorithms in computation and communication...

The issue of global climate change has risen to the top of the international...

Completely revised edition, now covering Snow Leopard!

Springing from the original Vermont Recipes Web site, where many of today’s Cocoa developers got their start, Cocoa Recipes for Mac OS X, Second Edition is a programming cookbook that shows you how to create a complete Mac OS X application. In this updated edition,...

Written by leading American practitioners, the Oxford American Handbooks of Medicine each offer a pocket-sized overview of an entire specialty, featuring instant access to guidance on the conditions that are most likely to be encountered. Precise and prescriptive, the handbooks offer up-to-date advice on examination, investigations, common...