"Good old fashioned advice on how to have a great attitude, delivered in a pithy andinteresting way."
—Karen Leland, bestselling author of Watercooler Wisdom: How Smart People Prosper in the Face of Conflict, Pressure and...

The Nikon D300s is packed with pro features at a consumer price of less than $2,000, making it a camera both pro and beginning photographers will be looking to scoop up. Newcomers to the D300s can rely on this easy-to-understand book to guide them through the...

Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment.  The text’s guiding principle, as laid out clearly and methodically by authors Kotabe and Helsen, is that the realities of international marketing are more...

Savvy, strategic, and right on time, Implementing Word of Mouth Marketing is the essential guide for any company or organization needing to understand the dynamics of online word of mouth. This powerful book will coach...

INTERMEDIATE ACCOUNTING, Eleventh Edition, provides the perfect combination of professional language and vibrant pedagogy to facilitate the transition from financial principles to the larger environment of financial reporting. To prepare students for professional accounting careers, the text's comprehensive coverage of GAAP and discussion...

Cardiac arrhythmias of ventricular origin are responsible for the deaths of nearly half a million Americans each year while atrial fibrillation accounts for about 2.3 million cases per year, a rate that is projected to increase 2.5 fold over the next half...

This book aims to dispel the cloud of these peripheral issues and clarify the foundations on which strong brands are built, with a distinct focus on the higher-order connect between the prospects and the brands. With the help of India-based examples and illustrations, the book analyzes why brands have become indispensable in our lives. It...

The Cocoa programming environment—Apple’s powerful set of clean, object-oriented APIs—is increasingly becoming the basis of almost all contemporary Mac OS X development. With its long history of constant refinement and improvement, Cocoa has matured into a sophisticated programming environment that can make...

For organizations of all sizes, the Cisco ASA product family offers powerful new tools for maximizing network security. Cisco ASA: All-in-One Firewall, IPS, Anti-X and VPN Adaptive Security Appliance, Second Edition, is Cisco's authoritative practitioner's guide to planning, deploying, managing, and troubleshooting...

This book introduces SpecDB, an intelligent database created to represent and host software specifications in a machine-readable format, based on the principles of artificial intelligence and unit testing database operations. SpecDB is demonstrated via two automated intelligent tools. The first automatically generates database constraints...