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The Big Book of Marketing (Marketing/Sales/Adv & Promo)
"A real world tool for helping develop effective marketing strategies and plans." -- Dennis Dunlap, Chief Executive Officer, American Marketing Association
"For beginners and professionals in search of answers." -- Stephen Joel Trachtenberg, President Emeritus and University Professor of Public... | | Programming Finite Elements in JavaThe finite element method (FEM) is a computational technique for solving problems which are described by partial differential equations or which can be formulated as functional minimization. The FEM is commonly used in the design and development of products, especially where structural analysis is involved. The simple object model of the... | | jQuery Recipes: A Problem-Solution ApproachjQuery a rich bundle of JavaScript libraries that helps users apply dynamic functionality to web pages with great ease. jQuery provides several powerful features, including the ability to access a part of a web page, modify the content on fly, add animation, apply AJAX, and more.
This book uses a problem-solution approach to... |
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| | Legal Strategies: How Corporations Use Law to Improve PerformanceFar from regarding the law as supreme, corporations approach law as an element of executive thought and action aimed at optimizing competitiveness.
The objective of this book is to identify, explore and define corporate legal strategies that seek advantage in the opportunities revealed when the Law is perceived as a resource to be... | | Joomla! BibleComprehensive guide to creating Web sites with the open-source Joomla!1.5
Joomla! is an open-source content management system (CMS) for Web sites. While it is free and relatively easy to use, there are lots of tricks and functionality that may not be intuitive to new users or those switching from other systems. And the previous version... |
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Construction Stakeholder ManagementThis book captures best practice in construction stakeholder management using a range of international case studies. It demonstrates stakeholder mapping, presents the power/interest matrix and analyses a model for the timely engagement of stakeholders.
The increased use of partnering and other relational forms of contracting have... | | Fruit and Vegetable Phytochemicals: Chemistry, Nutritional Value and StabilityFruit and Vegetable Phytochemicals: Chemistry, Nutritional Value and Stability provides scientists in the areas of food technology and nutrition with accessible and up-to-date information about the chemical nature, classification and analysis of the main phytochemicals present in fruits and vegetables – polyphenols and carotenoids.... | | Hacking For Dummies
A new edition of the bestselling guide-now updated to cover the latest hacks and how to prevent them!
It's bad enough when a hack occurs-stealing identities, bank accounts, and personal information. But when the hack could have been prevented by taking basic security measures-like the ones described in this book-somehow that... |
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