Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling, segmenting, and tracking...

Protecting Oracle Database 12c helps you solve the problem of maximizing the safety, resilience, and security of an Oracle database whilst preserving performance, availability, and integration despite ongoing and new security issues in the software. The book demonstrates, through coded examples, how you can enable the consolidation...

Pragmatic Enterprise Architecture is a practical hands-on instruction manual for enterprise architects. This book prepares you to better engage IT, management, and business users by equipping you with the tools and knowledge you need to address the most common enterprise architecture challenges. You will come away with a pragmatic...

Knowledge-based Configuration incorporates knowledge representation formalisms to capture complex product models and reasoning methods to provide intelligent interactive behavior with the user. This book represents the first time that corporate and academic worlds collaborate integrating research and commercial benefits of...

The Apple App Store is a gold mine for developers, but with more apps for the iPhone, iPad, and iPod touch being added every day, it?s essential to have a solid programming foundation to create the best apps possible. If you're eager to learn the ins...

Predictive analytics is what translates big data into meaningful, usable business information. Written by a leading expert in the field, this guide examines the science of the underlying algorithms as well as the principles and best...

Let Hadoop For Dummies help harness the power of your data and rein in the information overload

Big data has become big business, and companies and organizations of all sizes are struggling to find ways to retrieve valuable information from their massive data sets with becoming overwhelmed. Enter Hadoop and this...

This book covers the latest bio-inspired materials synthesis techniques and biomedical applications that are advancing the field of tissue engineering.  Bio-inspired concepts for biomedical engineering are at the forefront of tissue engineering and regenerative medicine. Scientists, engineers and physicians are working together to...

Fully updated for Java Platform, Standard Edition 8 (Java SE 8), Java: A Beginner's Guide, Sixth Edition gets you started programming in Java right away. Bestselling programming author Herb Schildt begins with the basics, such as how to create, compile, and run a Java...

Security for Multihop Wireless Networks provides broad coverage of the security issues facing multihop wireless networks. Presenting the work of a different group of expert contributors in each chapter, it explores security in mobile ad hoc networks, wireless sensor networks, wireless mesh networks, and personal area...

THE BLACK ART OF MULTIPLATFORM GAME PROGRAMMING covers all the skills necessary to create amazing games. It will take you all the way from pixel plotting to full-blown game development. Written with beginners in mind, this book assumes no prior knowledge of game programming--anyone can learn how to program exciting video games using this...